Webinar Event Planning:

Done-for-You from Concept to Conversion


Overview

From strategy to seamless execution, I manage every detail of webinar planning to ensure your event attracts the right audience, delivers massive value, and drives post-event engagement and conversions. My approach combines smart systems with compelling storytelling—so your team can stay focused on impact while I handle the operations.


Pre-Launch Planning

Strategy + Setup (3–6 weeks out)

  • Goal Definition: Align on the purpose (visibility, lead-gen, program launch)

  • Topic Strategy: Craft compelling titles and hook-based positioning

  • Speaker Coordination: Run of show, speaker prep, calendar holds

  • Asset Development:

  • Registration page (copy + build)
  • Forms Build Out
  • Zoom setup + custom registration

  • Asana Webinar Board (custom template):

  • 6-phase timeline (strategy, promo, tech, team, day-of, follow-up)
  • Assignments, deadlines, and file storage
  • Optional Zapier automation for reminders and tagging


Promotional Sequences

Multi-channel, audience-focused promotion

  • Email Campaigns (10–15 total, customizable by tone + urgency)

  • Save the Date
  • Registration Open
  • Meet the Speakers
  • Sneak Peek at Sessions
  • 48hr / 24hr / 1hr Reminders
  • “We’re Live Now” (day-of)
  • Replay Access + Program Invite

  • Text Reminders

  • Personalized SMS alerts for high attendance

  • Social Media Kit

  • 5–7 LinkedIn & IG posts per speaker or campaign
  • Visual quote cards, countdowns, speaker spotlights
  • Stories + Reels optional

  • WhatsApp/Voxer Group Messaging

  • Targeted reminders for smaller groups or VIPs


Event Day Support


  • Zoom moderation + co-hosting
  • Tech check + backup plan
  • Live chat monitoring and CTA drop-ins
  • Speaker transitions + Q&A support
  • Behind-the-scenes coordination with team
  • Immediate post-event link delivery


Post-Event & Follow-Up


  • Thank You + Replay Email (with CTA)
  • Conversion-Focused Sequence
  • Invitation to join program / book a call
  • Reminder of limited-time offers
  • Case studies and testimonials

  • Follow-Up Tracking Asana Board
  • Track warm leads, follow-ups, and team outreach

  • Post-Event Metrics & Debrief

  • Attendance vs registration
  • Engagement stats
  • Program conversion %

  • Evergreen Assets (Optional)

  • Turn webinar into lead magnet
  • Repurpose content for podcast, blog, or email series


Templates & Systems

  • Pre-built Asana boards for all webinar stages
  • Email + social templates (fully customizable)
  • Internal production timeline
  • Webinar ROI tracker template
  • Automation suggestions (Zapier, Kajabi, Zoom, CRMs)


Perfect For:

  • Dental industry educators & coaches
  • SaaS platforms & service providers
  • Program launches, product reveals, CE webinars


Let’s Make Your Next Webinar Work for You

Whether you’re launching a new offer, sharing your thought leadership, or driving leads to your program—I'll help you build, launch, and leverage your webinar like a pro.